---
title: "A Week in WebAR: LEGO Masters Builder, Dior and 1917"
description: Just in time for National LEGO Day (Jan. 28) and the TV premiere of LEGO Masters, Fox and LEGO teamed up with Trigger — The Mixed Reality Agency
---

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# [A Week in WebAR: LEGO Masters Builder, Dior and 1917](https://info.nianticspatial.com/blog/a-week-in-webar-lego-masters-builder-dior-and-1917)

 Written by [8th Wall](https://info.nianticspatial.com/blog/author/8th-wall) | Jan 29, 2020, 9:45:00 PM

# LEGO Masters AR Builder

Just in time for National LEGO Day (Jan. 28) and the TV premiere of *LEGO Masters,* Fox and LEGO teamed up with [Trigger — The Mixed Reality Agency](https://www.triggerglobal.com/) to develop a WebAR experience that allows people to build and share their own 3D LEGO creations for the chance to win prizes.

 

Will Arnett (*Arrested Development *star andhost of *LEGO Masters*) tweeted about the experience on his personal Twitter account, encouraging users to share what they built:

> Happy National LEGO Day! Celebrate the day by building with us.   
> Head over to [https://t.co/lRd5A0lpFH](https://t.co/lRd5A0lpFH) now and share your creations for a chance to win prizes. [#LEGOMastersFOX](https://twitter.com/hashtag/LEGOMastersFOX?src=hash&ref_src=twsrc%5Etfw) [pic.twitter.com/VJTyl9zGc7](https://t.co/VJTyl9zGc7)
> 
> — Will Arnett™ (@arnettwill) [January 28, 2020](https://twitter.com/arnettwill/status/1222174913554829315?ref_src=twsrc%5Etfw)

 

 

You can try it yourself by heading over to [**LegoMastersBuilder.com**](http://www.legomastersbuilder.com/)on a smartphone or tablet — we can’t wait to see what you create!

## Dior Storefronts Spring to Life

Dior partnered with [Creote Studio](https://www.creote.com/web/) and [Webs S’up](https://www.webssup.com/) to augment window displays in malls across Hong Kong, Taiwan, Singapore and Malaysia over the holiday season using WebAR. Image targets displayed on storefronts activated three unique experiences inspired by Dior’s latest collection.

 Video by Creote Studio

The interactive window displays added an element of surprise and delight, revealing artistic renderings that allowed passersby to engage with the brand in a creative and unexpected way.

## 1917 Meets 2020

Creative studio [Powster](https://powster.com/) immersed New York Comic Con attendees in the world of 1917 by allowing them to augment real world posters into live action footage from the film in their mobile web browsers.

Movie posters wrapped on pillars and throughout the convention served as giant image targets, which came to life when scanned with users’ phones. Passersby were rewarded with exclusive content from the movie when they used their phone’s camera to unlock the posters, without having to download an app first.

 

 Image provided by Powster

*\* \* \**

*Did you try the LEGO Masters AR Builder? Make sure to share your creation on Instagram or Twitter for the chance to win prices! *📸 *Learn more about the Master Builder Challenge *[*here*](https://www.fox.com/lego-masters/master-builder-challenge-rules/)*.*

[View full post](https://info.nianticspatial.com/blog/a-week-in-webar-lego-masters-builder-dior-and-1917)

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