---
title: Adidas takes ARCommerce to Finish Line
description: If you happen to be at a Finish Line store this week, you might notice a display in the center of the shop advertising Adidas’ latest line of kicks. But with this in-store centerpiece there’s more than meets the eye. It’s actually a WebAR installation.
image: https://info.nianticspatial.com/hubfs/Adidas-Finish-Line-Store.jpeg
---

![placeholder_200x200](https://static.hubspot.com/final/img/content/email-template-images/placeholder_200x200.png "placeholder_200x200")

## [Adidas takes ARCommerce to Finish Line](https://info.nianticspatial.com/blog/adidas-takes-arcommerce-to-finish-line)

 If you happen to be at a Finish Line store this week, you might notice a display in the center of the shop advertising Adidas’ latest line of kicks. But with this in-store centerpiece there’s more than meets the eye. It’s actually a WebAR installation.

If you happen to be at a Finish Line store this week, you might notice a display in the center of the shop advertising Adidas’ latest line of kicks. But with this in-store centerpiece there’s more than meets the eye. It’s actually a WebAR installation containing hidden 3D content, all part of its latest campaign: *Forever the Future.*

Agencies [HappyLucky](https://happylucky.com/) and [14Four](https://www.14four.com/) are behind the activation, which launched exclusively in four Finish Line store locations last week: Del Amo Fashion Center in LA, Park Meadows Mall in Denver, Water Tower Mall in Chicago, and Roosevelt Mall in Garden City, NY. Check it out:

Shoppers can use their phone to either scan the QR code or type in a URL to enter the web-based experience, then scan signage to activate layers of interactive content. The introduction to the experience reads:

“Inspired by the past and excited for what’s next, this interactive space is designed for experiencing Adidas originals in a new way. Tap to enter below and use your phone’s camera to explore our AR-activated space.”

 

![Image for post](https://miro.medium.com/max/4032/1*NqdlQXIDt_QJsetOk1NnLQ.jpeg)

This WebAR experience utilizes image targets and was built using 8th Wall and a [three.js integration](https://www.8thwall.com/docs/web/#xrthreejs).

We love this example of ARCommerce, which is part of a growing trend of in-store activations enhancing the brick-and-mortar shopping experience with digital content. Check out some of the latest ARCommerce activations including [LEGO and General Mills’ Fillows Cereal](https://medium.com/8th-wall/a-week-in-webar-the-phillies-lego-and-general-mills-new-pillsbury-and-hershey-s-filled-cereals-2840f48bd5f5) which both leveraged WebAR technology to bring immersive experiences to shoppers.

*Do you think AR will enhance the in-store shopping experience? Give us a shout on Twitter *[*@the8thwal*](https://twitter.com/the8thwall)*l.*

 Tags: [Fashion & Apparel](https://info.nianticspatial.com/blog/topic/fashion-apparel), [Retail](https://info.nianticspatial.com/blog/topic/retail)

![8th Wall](https://info.nianticspatial.com/hs-fs/hubfs/b.png?width=100&height=100&name=b.png)

#### Written by [8th Wall](https://info.nianticspatial.com/blog/author/8th-wall)

8th Wall is the 3D engine for the AI era, built for developers who can’t wait. We make it faster to bring ideas to life with AI-powered creation, a flexible editor, and instant publishing to web and native apps. Trusted by developers, creators, and global brands, 8th Wall powers thousands of real-world projects, from interactive experiences to full games, redefining how the next generation of worlds are built and shared.