---
title: Johnnie Walker transforms limited edition Game of Thrones bottles into WebAR experience
description: Bottles of Johnnie Walker A Song of Ice and A Song of Fire reveal 3D characters from the show which burst to life out of the packaging
image: https://info.nianticspatial.com/hubfs/1_hzSc0krvt7WMIniRYLel5Q%20(1).jpeg
---

![placeholder_200x200](https://static.hubspot.com/final/img/content/email-template-images/placeholder_200x200.png "placeholder_200x200")

## [Johnnie Walker transforms limited edition Game of Thrones bottles into WebAR experience](https://info.nianticspatial.com/blog/johnnie-walker-transforms-limited-edition-game-of-thrones-bottles-into-webar-experience)

 Bottles of Johnnie Walker A Song of Ice and A Song of Fire reveal 3D characters from the show which burst to life out of the packaging

Johnnie Walker launched a WebAR experience for its two new limited edition Scotch Whiskies which celebrate the critically acclaimed HBO® series, Game of Thrones. Bottles of Johnnie Walker* A Song of Ice* and *A Song of Fire *are activated as image targets to reveal 3D characters from the show which burst to life out of the packaging.

![Image for post](https://miro.medium.com/max/444/1*OgCHFvcCulkR0mn5EBFIYA.gif)

![Image for post](https://miro.medium.com/max/444/1*QMtLliUQm62UaDimOvKhbg.gif)

*A Song of Ice* is inspired by House Stark of the North, and when scanned with a smartphone it summons the iconic Direwolf. *A Song of Fire *represents the fierce House of Targaryen, and it sparks the Dragon to make a smokey entrance. Created by agencies [AnalogFolk](https://analogfolk.com/) and [Unit9](https://www.unit9.com/) using 8th Wall, the two unique activations embody the “crisp” and “spicy” characteristics of their respective whiskies, while being true to the Game of Thrones brand.

 Tags: [Food & Beverage](https://info.nianticspatial.com/blog/topic/food-beverage), [Arts & Entertainment](https://info.nianticspatial.com/blog/topic/arts-entertainment), [Alcoholic Beverage](https://info.nianticspatial.com/blog/topic/alcoholic-beverage)

![8th Wall](https://info.nianticspatial.com/hs-fs/hubfs/b.png?width=100&height=100&name=b.png)

#### Written by [8th Wall](https://info.nianticspatial.com/blog/author/8th-wall)

8th Wall is the 3D engine for the AI era, built for developers who can’t wait. We make it faster to bring ideas to life with AI-powered creation, a flexible editor, and instant publishing to web and native apps. Trusted by developers, creators, and global brands, 8th Wall powers thousands of real-world projects, from interactive experiences to full games, redefining how the next generation of worlds are built and shared.