---
title: Miller Lite brings packaging to life with Web AR campaign, No App Required
description: If you were lucky enough to order a Miller Lite over St. Patrick’s Day weekend, you might’ve noticed that something was different about the packaging this year. 🍀
---

[Default HubSpot Blog](https://info.nianticspatial.com/blog)

# [Miller Lite brings packaging to life with Web AR campaign, No App Required](https://info.nianticspatial.com/blog/miller-lite-brings-packaging-to-life-with-web-ar-campaign-no-app-required)

 Written by [8th Wall](https://info.nianticspatial.com/blog/author/8th-wall) | Mar 19, 2019, 1:53:00 AM

If you were lucky enough to order a Miller Lite over St. Patrick’s Day weekend, you might’ve noticed that something was different about the packaging this year. 🍀

Mixed reality agency Trigger used [8th Wall Web](http://www.8thwall.com/) and Amazon Sumerian technology, along with Geenee, to create a mobile Web AR experience that brought Miller Lite’s festive bearded man mascot to life. Users could visit a page on the beer brand’s website, scan the bottle in front of them, and the green-clad man would appear to hop out of the bottle as a live, 3D character.

 

## The illustration on the beer bottle served as an image target, which activated the web-based AR experience when scanned. Users got to cheers the bearded man and listen to him play an Irish folk tune on his flute. 🍻

 

The flash campaign only lasted through St. Patty’s Day weekend, but you can catch a glimpse of it here:

 

[View full post](https://info.nianticspatial.com/blog/miller-lite-brings-packaging-to-life-with-web-ar-campaign-no-app-required)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "8th Wall"
  },
  "dateModified" : "2021-09-28T23:09:35.947Z",
  "datePublished" : "2019-03-19T01:53:00Z",
  "headline" : "Miller Lite brings packaging to life with Web AR campaign, No App Required",
  "image" : {
    "@type" : "ImageObject",
    "height" : 1027,
    "url" : "https://f.hubspotusercontent20.net/hubfs/7182223/Screen%20Shot%202021-02-02%20at%205.36.56%20PM.png",
    "width" : 1834
  },
  "mainEntityOfPage" : "https://info.nianticspatial.com/blog/miller-lite-brings-packaging-to-life-with-web-ar-campaign-no-app-required",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60,
      "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
      "width" : 60
    },
    "name" : "Default HubSpot Blog"
  }
}
```