---
title: Mini Cooper creates WebAR activation for release of Mini Cooper Countryman in Australia
description: The WebAR experience was Australia’s very first programmatic Digital 3D/AR ad
---

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# [Mini Cooper creates WebAR activation for release of Mini Cooper Countryman in Australia](https://info.nianticspatial.com/blog/mini-cooper-creates-weba-activation-for-release-of-mini-cooper-countryman-in-australia)

 Written by [8th Wall](https://info.nianticspatial.com/blog/author/8th-wall) | Aug 10, 2020, 8:21:00 PM

Tokyo-based agency [Mawari](https://mawari.co.jp/) and AFK worked together to create a Web AR activation for MINI Australia, which ran as Australia’s very first programmatic Digital 3D/AR ad. The interactive banner ads instantly activated the AR experience, allowing customers to bring a life-size 3D version of the car into their environment where they could explore features up close. The WebAR experience was nominated for a [2020 Auggie Award for “Best Campaign.](https://medium.com/8th-wall/a-week-in-webar-2020-auggie-awards-edition-55991d9597e6)”

[View full post](https://info.nianticspatial.com/blog/mini-cooper-creates-weba-activation-for-release-of-mini-cooper-countryman-in-australia)

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