---
title: Müller Milchreis launches a WebAR-based sweepstakes promotion for its rice pudding product
description: The Müller Milchreis WebAR contest gives customers the chance to win a 50,000 euro prize
---

[Default HubSpot Blog](https://info.nianticspatial.com/blog)

# [Müller Milchreis launches a WebAR-based sweepstakes promotion for its rice pudding product](https://info.nianticspatial.com/blog/müller-milchreis-launches-a-webar-based-sweepstakes-promotion-for-its-rice-pudding-product)

 Written by [8th Wall](https://info.nianticspatial.com/blog/author/8th-wall) | Jul 28, 2020, 11:24:00 PM

Multinational dairy company Müller has launched a WebAR-based sweepstakes promotion for its rice pudding product, Müller Milchreis, premiering in the German market.

 

 

Created by agencies [K5 Factory](https://www.k5factory.com/) and [3ltr](https://3ltr.de/) using 8th Wall, the Müller Milchreis WebAR contest gives customers the chance to win a 50,000 euro prize. Winning QR codes are hidden on the back of the lids of three rice puddings across all twelve participating rice pudding original varieties.

Lucky customers who find a QR code on their pudding can scan it to summon the Müller Milchreis character in AR, who peels back the lid of a virtual pudding to tell them they’ve won 50,000 euros!

[View full post](https://info.nianticspatial.com/blog/müller-milchreis-launches-a-webar-based-sweepstakes-promotion-for-its-rice-pudding-product)

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