Dior partnered with Creote Studio and Webs S’up to augment window displays in malls across Hong Kong, Taiwan, Singapore and Malaysia over the holiday season using WebAR. Image targets displayed on storefronts activated three unique experiences inspired by Dior’s latest collection.
Dior storefronts spring to life with WebAR
Dec 29, 2020 2:17:00 PM / by 8th Wall posted in Fashion & Apparel, Retail, Holiday, Image Targets
Craig David and KSI turn themselves into holograms to perform their new single "Really Love"
Dec 28, 2020 5:26:00 PM / by 8th Wall posted in Hologram, Arts & Entertainment
Craig David and KSI transformed themselves into WebAR holograms to perform their new single “Really Love” for their fans—wherever they are. This exclusive hologram performance was a first of its kind for the duo.
Lil Yachty teams up with Burger King to bring the 2020 VMAs into people's homes
Dec 28, 2020 4:46:00 PM / by 8th Wall posted in Hologram, Arts & Entertainment
Burger King’s iconic mascot and rapper Lil’ Yachty took over the 2020 MTV Video Music Awards with a sea of QR codes which unlocked a virtual performance viewers could watch in their home. Throughout the broadcast, QR codes were displayed for those watching at home to scan to be sent to the BK Fire WebAR experience which featured the duo performing to Lil Yachty’s latest single “Top Down”.
8th Wall now works across all major iOS apps including Instagram, Snapchat and more
Dec 14, 2020 3:22:00 PM / by 8th Wall posted in Announcements, For Developers
iOS Users On 14.3+ Can Now Access Your 8th Wall Experience in Even More Places
The massive reach and frictionless experience you know and love about 8th Wall WebAR just got even better! With the new iOS 14.3 update, which brings camera access to WKWebView, your WebAR experiences now work in all major iOS apps, including Instagram, Snapchat, Facebook, Messenger, LinkedIn, and Chrome — increasing your discovery and reach to the 728 million iPhone users worldwide.
Customize and share your own virtual bottle of Patron tequila this holiday season
Dec 11, 2020 5:01:00 PM / by 8th Wall posted in Food & Beverage
Patrón has the perfect gift for you to give this holiday season—a virtual bottle of tequila which you can customize with your own designs and memories. From the Patrón website, create a custom virtual bottle by choosing from a series of templates and adding photos, stickers and personalized messages. Once done, send the link of your customized virtual bottle to family and friends so they can view it in augmented reality.
Dior gifts the world with its luminarie-themed AR packaging experience
Dec 11, 2020 3:58:00 PM / by 8th Wall posted in Fashion & Apparel, Retail, Holiday
Just in time for the festive season, Dior is giving everyone a gift this year using the magic and wonder of augmented reality. Leveraging designs and scenes from its 2021 Cruise Show, Dior has released an augmented reality gift box which features ‘luminarie’ and celestial-patterns that come to life right before your eyes.
The Good Crisp Company spreads holiday cheer with a message from Santa
Dec 11, 2020 3:52:00 PM / by 8th Wall posted in Food & Beverage, Holiday
To help spread some holiday cheer this year, The Good Crisp Company is using augmented reality to turn their canister into a winter wonderland complete with a special message from Santa.
Go on a holiday-themed scavenger hunt at Westfield Malls across the USA
Dec 11, 2020 3:42:00 PM / by 8th Wall posted in Fashion & Apparel, Retail, Holiday
Twenty-two Westfield shopping centers across the USA are now the destination of a large-scale, augmented reality holiday-themed scavenger hunt.
A Week in WebAR Holiday 2020 Edition–Westfield Malls, The Good Crisp Company, Patrón and Dior
Dec 11, 2020 3:20:00 PM / by 8th Wall posted in Week in WebAR
It’s the most wonderful time of the year and this festive season brands are turning to WebAR powered by 8th Wall to bring the joy, wonder and magic of the holidays to everyone — no matter where they are.
EE brings Rita Ora to fans with a 5G WebAR experience
Dec 2, 2020 4:40:00 PM / by 8th Wall posted in Hologram, Arts & Entertainment
EE, the UK’s leading mobile network and internet service provider, teamed up with Rita Ora and WebXR agency Aircards to surprise fans with Mini AR Rita, a lifelike AR avatar of the singer-songwriter that performs a live-shot concert in your home. The Web AR experience was created as a part of EE’s latest 5G campaign, demonstrating the speed and reliability of the network.
