---
title: Pink Floyd creates surreal WebAR experience for ‘The Later Years’ album release
description: Fans can experience the band’s music like never before with life-size, animated versions of the iconic album artwork
---

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# [Pink Floyd creates surreal WebAR experience for ‘The Later Years’ album release](https://info.nianticspatial.com/blog/pink-floyd-creates-surreal-webar-experience-for-the-later-years-album-release)

 Written by [8th Wall](https://info.nianticspatial.com/blog/author/8th-wall) | Jan 11, 2020, 12:05:00 AM

To celebrate the release of Pink Floyd’s *The Later Years *box set, Sony Music Entertainment collaborated with Liverpool-based studio [Draw & Code](http://www.drawandcode.com/) to develop a WebAR activation that allows fans to experience the band’s music like never before.

Place life-size, animated versions of the iconic album artwork into your environment, and watch as Monolithic heads rise from the earth and ominous streetlights contort before you.

> “Each artwork is visually striking with a common theme jumping out from each: the juxtaposition of surrealist interpretations of everyday objects and situations sitting incongruously within our reality,” said Mike Snowdon, Creative Lead at Draw & Code.

[View full post](https://info.nianticspatial.com/blog/pink-floyd-creates-surreal-webar-experience-for-the-later-years-album-release)

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