---
title: Porsche and innovation.rocks receive two 2020 Red Dot Awards for WebAR training tool
description: The Digital Porsche Brand Academy has received two prestigious Red Dot Awards in the ‘Interface & UX’ and ‘Brand Design & Identity’ categories
image: https://info.nianticspatial.com/hubfs/innovationrocks-porsche-brand-academy-featured-image.jpg
---

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## [Porsche and innovation.rocks receive two 2020 Red Dot Awards for WebAR training tool](https://info.nianticspatial.com/blog/porsche-and-innovation.rocks-receive-two-2020-red-dot-awards-for-webar-training-tool)

 The Digital Porsche Brand Academy has received two prestigious Red Dot Awards in the ‘Interface & UX’ and ‘Brand Design & Identity’ categories

The Digital Porsche Brand Academy, a Web AR training experience developed for Porsche by consulting agency [innovation.rocks](https://innovation-rocks.com/), has received two prestigious Red Dot Awards in the ‘Interface & UX’ and ‘Brand Design & Identity’ categories. The Red Dot Award is an international design competition for product and communication design and is considered one of the preeminent award programs in the design field

[Porsche - Brand Academy](https://vimeo.com/438971693) from [innovation.rocks](https://vimeo.com/innovationrocks) on [Vimeo](https://vimeo.com).

 

The Digital Porsche Brand Academy is a first-to-market training tool that enables Porsche employees around the world to experience the brand’s unique history and values firsthand using augmented reality. An animated avatar takes employees on a journey through three different chapters of Porsche’s brand story: the past, present and future, where they can explore realistically animated Porsche-locations, take a seat in a virtual Porsche, support the construction of a car, and even take a quiz at the end of the experience.

The Digital Porsche Brand Academy gives employees the chance to build a relationship with the brand and discover the company’s future plans.

🚗 Learn more about the project [here](https://innovation-rocks.com/solution/porsche-brand-academy/).

 Tags: [Automotive](https://info.nianticspatial.com/blog/topic/automotive)

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8th Wall is the 3D engine for the AI era, built for developers who can’t wait. We make it faster to bring ideas to life with AI-powered creation, a flexible editor, and instant publishing to web and native apps. Trusted by developers, creators, and global brands, 8th Wall powers thousands of real-world projects, from interactive experiences to full games, redefining how the next generation of worlds are built and shared.