---
title: "Sony Pictures launches WebAR experience for release of \"Spider-Man: Far From Home\""
description: Use voice commands to launch drones and collect data for Peter Parker, MJ and Quentin Beck
image: https://info.nianticspatial.com/hubfs/68570671-1.jpg
---

![placeholder_200x200](https://static.hubspot.com/final/img/content/email-template-images/placeholder_200x200.png "placeholder_200x200")

## [Sony Pictures launches WebAR experience for release of "Spider-Man: Far From Home"](https://info.nianticspatial.com/blog/sony-pictures-launches-webar-experience-for-release-of-spider-man-far-from-home)

 Use voice commands to launch drones and collect data for Peter Parker, MJ and Quentin Beck

In partnership with Walmart, Sony Pictures launched a WebAR activation for the DVD and VUDU release of *Spider-Man: Far From Home.* Produced by agency [Ignite](https://www.8thwall.com/ignite), the activation initially uses the front camera to apply a face filter to the user, then switches to the back camera where 3D drones appear.

![Image for post](https://miro.medium.com/max/996/1*oVhxOg1nAWlE8Os4rsd80Q.png)

The user is instructed to use voice commands to launch drones and explore their surroundings to collect the data for Peter Parker, MJ and Quentin Beck.

 Tags: [Arts & Entertainment](https://info.nianticspatial.com/blog/topic/arts-entertainment)

![8th Wall](https://info.nianticspatial.com/hs-fs/hubfs/b.png?width=100&height=100&name=b.png)

#### Written by [8th Wall](https://info.nianticspatial.com/blog/author/8th-wall)

8th Wall is the 3D engine for the AI era, built for developers who can’t wait. We make it faster to bring ideas to life with AI-powered creation, a flexible editor, and instant publishing to web and native apps. Trusted by developers, creators, and global brands, 8th Wall powers thousands of real-world projects, from interactive experiences to full games, redefining how the next generation of worlds are built and shared.