---
title: Sour Patch Kids and Trident create a Metaverse dance experience with WebAR
description: Dance with a life-sized Sour Patch Kid in this AR dance experience
image: https://info.nianticspatial.com/hubfs/4z722ejv0eo5sp01cx6v5cl4d3gwag1bmiiwu3yzzhih5z3m8s1d5df7-preview-600x315.png
---

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## [Sour Patch Kids and Trident create a Metaverse dance experience with WebAR](https://info.nianticspatial.com/blog/sour-patch-kids-and-trident-create-a-metaverse-dance-experience-with-webar)

 Dance with a life-sized Sour Patch Kid in this AR dance experience

Sour Patch Kids joined forces with Trident Vibes to offer candy enthusiasts a delightful and immersive experience combining the two brands, aimed at promoting their latest collaboration.

The WebAR experience was introduced within Decentraland, complemented by a Metaverse activation, to expand the reach and audience of their promotion. After the WebAR experience was activated, users worldwide had the opportunity to dance alongside life-sized Sour Patch Kids, choose their colors using the interactive Flavor Spin Wheel, and click on CTAs to buy the candy online via their smartphones and within Decentraland.

Created by [Trident](https://www.mondelezinternational.com/Our-Brands/Trident), [Sour Patch Kids](https://sourpatchkids.com/custom-mix?gclid=CjwKCAjwtuOlBhBREiwA7agf1j4mQ0rKB_F6uadYxr3THm0jyGtULilgWRddq8YnSj98r0-qn9OqdxoCF3UQAvD_BwE), and [MoZeus](https://www.mozeus.com/), dancing alongside your favorite colored candy and purchasing it online or through the metaverse transforms the way users are making their purchases.

 Tags: [Food & Beverage](https://info.nianticspatial.com/blog/topic/food-beverage)

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#### Written by [8th Wall](https://info.nianticspatial.com/blog/author/8th-wall)

8th Wall is the 3D engine for the AI era, built for developers who can’t wait. We make it faster to bring ideas to life with AI-powered creation, a flexible editor, and instant publishing to web and native apps. Trusted by developers, creators, and global brands, 8th Wall powers thousands of real-world projects, from interactive experiences to full games, redefining how the next generation of worlds are built and shared.