---
title: T-Mobile celebrates Pride Month with nationwide in-store WebAR activation
description: Users can place unicorns, rainbows, hearts and more in their physical space to celebrate Pride
---

[Default HubSpot Blog](https://info.nianticspatial.com/blog)

# [T-Mobile celebrates Pride Month with nationwide in-store WebAR activation](https://info.nianticspatial.com/blog/t-mobile-celebrates-pride-month-with-nationwide-in-store-webar-activation)

 Written by [8th Wall](https://info.nianticspatial.com/blog/author/8th-wall) | Jun 22, 2021, 12:13:10 AM

To celebrate Pride Month this year, T-Mobile created a nationwide in-store augmented reality experience that features a variety of Pride icons. The experience, which is part of the company’s larger #UnstoppableTogether campaign, aims to shine a spotlight on the LGBTQ+ community.

 

Users access the augmented reality experience by scanning QR’s code found on various posters in T-Mobile stores across the nation. Once scanned, a beautiful rainbow appears with a message from T-Mobile that reads “Happy Pride Month”. Next, users are asked to choose a Pride icon and place it in their physical space. Users can choose between six icons including a unicorn, a rainbow, a Pride flag, hearts, a T-Mobile Pride logo and the words love stacked on top of each other. Once the icon is chosen, users can snap a photo and share it with their friends for Pride Month.

Created by [Symmetry Labs](https://www.symmetrylabs.io/) in collaboration with [Wongdoody](https://wongdoody.com/), this web-based augmented experience is powered by 8th Wall’s World Tracking technology. As this experience is accessible in the browser, no app is required.

Try the experience yourself by tapping [this link](https://t-mobilepride.com/) on your smartphone. 

[View full post](https://info.nianticspatial.com/blog/t-mobile-celebrates-pride-month-with-nationwide-in-store-webar-activation)

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