---
title: Toyota Supra turns Road & Track Magazine into interactive WebAR experience
description: Customize your own Toyota Supra and place it anywhere you’d like for a great photo op to share with friends
---

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# [Toyota Supra turns Road & Track Magazine into interactive WebAR experience](https://info.nianticspatial.com/blog/toyota-supra-turns-road-track-magazine-into-interactive-webar-experience)

 Written by [8th Wall](https://info.nianticspatial.com/blog/author/8th-wall) | Aug 1, 2019, 8:12:00 PM

Toyota just rolled out a fully integrated WebAR campaign in collaboration with Hearst Magazine’s [Road & Track](https://www.roadandtrack.com/), bridging print and digital. The September issue includes a nostalgic centerfold poster of the 2020 Toyota Supra.

the national campaign features a custom double-sided poster, which is essentially a fold-out advertisement, featuring a red and yellow Supra along with a QR code. Once scanned, the QR code launches a web-based AR experience allowing users to place the Supra in their driveway, garage — anywhere the’d like— in the color of their choice. The vehicle spins its wheels and rotates and allows for a shareable photo op.

. 

Additionally, the WebAR experience can be activated by a digital banner ad that’s running on mobile. The experience was developed by eXeX ([eXpanded eXistence](https://expandedexistence.com/)) using [8th Wall](http://www.8thwall.com/)’s WebAR technology.

[Supra Augmented Reality - Press Teaser](https://vimeo.com/351358013) from [8112 Studios](https://vimeo.com/user283173) on [Vimeo](https://vimeo.com).

[View full post](https://info.nianticspatial.com/blog/toyota-supra-turns-road-track-magazine-into-interactive-webar-experience)

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