Sour Patch Kids joined forces with Trident Vibes to offer candy enthusiasts a delightful and immersive experience combining the two brands, aimed at promoting their latest collaboration.

With six clubs competing in the first-ever Premier League Summer Series, the Premier League has launched an augmented reality experience that allows fans to hunt for 20 different trophies hidden in the five Summer Series cities. 

Drawing inspiration from the former zoo that once inhabited the large garden of the Belvedere Palace, the Belvedere Museum of Vienna introduces an extraordinary museum adventure game that invites young adventurers on a captivating expedition into the enchanting realm of the animal kingdom.

Taking the excitement to a whole new level for fans, Paramount unleashed two immersive augmented reality experiences to promote and amplify awareness for the highly popular film "Transformers: Rise of the Beasts".

Last month, we announced the VPS for Web Challenge, inviting 8th Wall developers to build unique, location-based webAR experiences. This challenge helped developers delve into new possibilities of VPS for Web, foster connections with fellow developers and the 8th Wall team, and compete for prizes worth over $20,000.

In 2021, the introduction of Metaversal Deploymentwas a groundbreaking milestone in the evolution of augmented reality. It changed the way developers create and deploy WebAR experiences by seamlessly bridging the gap between various devices using the mobile browser. And today, we're thrilled to share the enhancements we've made to our engine, propelling Metaversal Deployment to new heights of performance and versatility.

We're excited to announce that Niantic 8th Wall now supports Japanese, allowing developers in Japan to create AR experiences in their native language. Marketing pages, XR Home, and documentation sections are all available in Japanese, making it easier than ever for Japanese developers to create engaging and culturally relevant AR experiences for Japanese audiences. To experience Niantic 8th Wall in Japanese, developers simply need to turn on the language setting in their browser.

Calling all AR enthusiasts! 

We are excited to announce the continuation of the Niantic Developer World Tour. Earlier this year, we visited Miami and Austin. This May 2023, we are coming to London and Amsterdam with more locations in Europe coming up soon! Hosted by 8th Wall and led by our partners and community leaders, we welcome all AR enthusiasts to attend our “Hello 8th Wall” workshop. This is a half-day event dedicated to developers, creators, artists, storytellers and all AR enthusiasts to become more familiar with the 8th Wall WebAR platform.