Nike partnered with volumetric video agency Omnivor to create “Nike Virtual View,” a feature that lets shoppers preview clothing on 3D holograms of models in WebAR while browsing the Finish Line website. Customers can select from XS-XL to see how Nike styles fit on a model that is their size, swipe to rotate, then tap “Shop Now” to purchase with size and fit confidence.

As a part of their commitment to reduce single-use plastics, McDonald’s Sweden partnered with Stockholm-based agency DVA to replace all of the real balloons in their restaurants with a new generation of balloons — WebAR balloons, which are even more fun and never end up as litter.

For the Autumn-Winter 2020–2021 Haute Couture collection, Atomic Digital Design worked with the Maison Dior to turn its invitations into an immersive experience. The designer brand wanted the WebAR experience to echo the world of enchantment and the same sense of wonder as its real life couture, which is contained in a traveling trunk bearing the emblematic facade of the brand at the House of Dior. Upon scanning the famous facade with your smartphone, the house literally opens its doors to unveil one of the miniature pieces of the collection: the evening coat full of pleats and ruffles.

Singaporean actress Fiona Xie was transformed into a hologram to model one of three fabulous ways to wear a sequined turtleneck. Created by HoloMe, Vogue Singapore chose WebAR as a new way for Vogue readers to get up close with fashion. By clicking on the 2D image of Fiona Xie wearing a sequin Valentino turtleneck online, readers are sent to the WebAR experience where they are able to place her hologram in their space and watch her come alive to model the look.

This spooky WebAR experience was created by agency WULF Arts, Inc. in collaboration with Foundry512 and Foursquare for Jagermeister. The spirit of bartenders past haunts pubs, lounges and clubs and users who find them (in augmented reality) are prompted to post a screenshot of their ghoulish encounter on social media with #DarkeSpirit for the chance to win one of 16 exclusive Jagermeister Halloween party packs.

Candy brand Ricolino launched a Halloween WebAR experience that’s activated by scanning a QR code on a poster. Created by agency Inmersys, the experience reveals an animated clown dressed as a vampire in augmented reality who greets the user before diving head first into a mysterious portal.

As a part of their #BringHalloweenHome campaign, McDonald’s Canada created a WebAR experience that brings the trick-or-treat experience directly to Canadian customers. A yellow McDelivery door appears in augmented reality that can be opened by “knocking,” which reveals a virtual Halloween world to explore and has an exclusive McDelivery offer. Users can snap photos while in the experience of their spooky encounter with a vampire.

Ferrara collaborated with Sony Pictures’ Ghostbusters to create a fun WebAR experience that lets families hunt for ghosts (and candy!) from the comfort of their home. Created by agency Trigger, the Haunted Candy Hunt takes players on a Halloween adventure where they can walk around their living room, kitchen and backyard to find classic Ghostbusters ghouls including Slimer, as well as new characters created just for the game.