Nextdoor’s annual Treat Map is back with new features in WebAR! The neighborhood app partnered with Party City to create an interactive map that offers alternatives to trick-or-treating and an original augmented reality experience, so that you can celebrate Halloween safely this year. Simply add your home to the Treat Map and let your neighbors know which lower risk festivities you plan on participating in: Haunted Decor, Pumpkin Projects or a Costume Wave Parade.
Recent Posts
.jpg)
For the launch of Mulberry’s Iris handbag, a WebAR experience was created by M — XR using high quality, realistic 3D renderings of the bag. The experience, which launched at three event locations around the world, was triggered from a custom printed Mulberry beermat which then presented an exact 3D replica of the Iris handbag — with accurate colors, textures, and materials. Users could then customize the product’s handle and body color and was given the option to snap a screenshot and/or buy the bag on mulberry.com.
👛 Read more about this luxury brand experience in this M — XR case study.
New York-based fashion label KHAITE used WebAR to preview its Spring-Summer 2021 collection. Lookbook readers scan a QR code found in the physical book to activate the augmented reality experience, which drops 3D versions of KHAITE’s new slingback heels, patent ankle boots, gladiator sandals and other SS21 shoes into the user’s space for them to view from all angles. The same experience, created by agency Rose Digital, was also made available to all online users on the KHAITE website.
.jpg)
In a global fashion first, Three UK teamed up with volumetric video leader Dimension to showcase a holographic fashion show at London Fashion Week. Using 5G-powered smartphones, audience members were able to watch a WebAR-enabled hologram of Adwoa Aboah walk down what appeared to be an empty catwalk to model the latest collections at Central Saint Martins. Even more exciting, the real Adwoa was able to watch a volumetric video copy of herself walk down the runway as she sat in the front row.
We are extremely pleased to announce the launch of 8th Wall Curved Image Targets, providing developers with new tools to bring to life coffee cups, bottles, cans and more using web-based augmented reality (WebAR).
Curved Image Targets expand upon our existing WebAR image target capabilities which previously was designed for flat image targets only. With the rollout of Release 15 of our AR Engine, developers can now create WebAR projects that are activated by and track images wrapped around cylinder- and cone-shaped objects.
Depthkit Cinema software allows you to capture high resolution volumetric videos from anywhere. When paired with 8th Wall, you can create a WebAR experience that works on all devices, no app needed. Here’s how:
This week we’re examining 8th Wall powered WebAR activations that recently launched across four different industry verticals: Automotive, Ecommerce and Food (x Entertainment!). Check out how these agencies, brands and public figures are breaking new ground in leveraging web-based AR to deliver meaningful immersive experiences directly to users’ smartphones.
Burger King and UK rap artist, Tinie Tempah, teamed up to deliver the world’s tiniest concert. For a limited time, Burger King UK customers could scan a QR code on Whopper burgers which generated a hologram of Tinie, who performed his latest single “Whoppa” on a Whopper.
Leading online art gallery, Saatchi Art, has launched a web-based augmented reality feature called “View in a Room,” letting customers view over a million works of art in their home before buying online. Developed by AR design firm Rock Paper Reality, “View in a Room” is the largest Web AR deployment to use 8th Wall’s augmented reality technology to date.
The Digital Porsche Brand Academy, a Web AR training experience developed for Porsche by consulting agency innovation.rocks, has received two prestigious Red Dot Awards in the ‘Interface & UX’ and ‘Brand Design & Identity’ categories. The Red Dot Award is an international design competition for product and communication design and is considered one of the preeminent award programs in the design field