Vienna-based agency svarmony created a WebAR-activated print ad that appeared in the September and October issues of German magazine Auto Motor Sport for the 2020 Porsche Taycan. The advertisement served as an image target, which triggered a realistic 3D model of the Porsche Taycan to appear to the user.

Trainline, a UK platform for finding and booking train tickets, installed a series of 16 WebAR-activated posters around Waterloo Station which transform into live departure boards when viewed through a smartphone. Produced by digital agency Byte, the AR timetables also reveal a comparison of CO₂ emissions generated by each journey when traveled by a car versus train. Take a look:

Tokyo-based agency Mawari and AFK worked together to create a Web AR activation for MINI Australia, which ran as Australia’s very first programmatic Digital 3D/AR ad. The interactive banner ads instantly activated the AR experience, allowing customers to bring a life-size 3D version of the car into their environment where they could explore features up close. The WebAR experience was nominated for a 2020 Auggie Award for “Best Campaign.”

Agency GREY/Germany created a WebAR experience which lets customers get up close to the Volvo XC40 Recharge Plug-In Hybrid. Users could scale, rotate, and test out different paint colors on the SUV, then hop inside to explore the detailed interior. Hotspots reveal more information about key features of the car.

In Brazil, agency VZ Lab created a WebAR experience which ran as digital ad unit. Once customers clicked on the ad, an all new Volvo S60 instantly appeared before them. Users could examine the car up close, rotate it, try out different paint colors and even hop inside to explore the interior and learn more about the sedan’s latest features.

German-based agency HERREN DER SCHÖPFUNG created a WebAR-activated print ad to showcase the new Maserati Levante Trofeo 580 hp. The double-page spread, which appeared in German publication Handelsblatt, transforms into a captivating augmented reality experience when the user scans a QR code.

Independence Day in Israel is observed on April 28th and 29th this year, and in order to personally “visit” each and every home in Israel (while practicing good social distancing), President Reuven Rivlin has transformed himself into a WebAR hologram.

Multinational dairy company Müller has launched a WebAR-based sweepstakes promotion for its rice pudding product, Müller Milchreis, premiering in the German market.

Critically-acclaimed Pinot Noir specialist, Siduri, is serving up a holographic augmented reality experience which brings to life the winery’s ethos — that serious wine and serious fun aren’t mutually exclusive.