To honor International Women’s Day, Russian bank Sberbank teamed up with digital agencies Mosaic and Hyper Reality to create a WebAR activation that allows users to send the women in their lives a virtual bouquet of flowers.
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Sberbank creates WebAR activation for International Women’s Day
Apr 2, 2020 2:02:00 PM / by 8th Wall posted in Banking & Finance
Stoneleigh Wild Valley Wine “Let Nature Take Over” in an AR-activated experience
Apr 2, 2020 1:54:00 PM / by 8th Wall posted in Food & Beverage, Alcoholic Beverage, Image Targets
New Zealand wine company Stoneleigh partnered with immersive Australian agency Unbnd to create an AR-activated brand experience for its Wild Valley wine labels. Customers can scan their wine bottle to “let nature take over,” bringing to life elements of nature from the wine’s coastal climate of Marlborough, New Zealand.
A Week in WebAR: Nike, New Zealand Stoneleigh Wine and Sberbank of Russia
Apr 2, 2020 9:00:00 AM / by 8th Wall posted in Week in WebAR
Nike: “Move to Zero” AR Activated Shoe Boxes
To educate customers on its journey toward zero carbon and zero waste, Nike worked with production agency Unit9 to transform its shoe boxes into interactive WebAR stories. When scanned, the shoe boxes activate a 3D augmented reality experience that appears on top of the box, and tells the story of Nike’s commitment to sustainability.
HSBC Bank and WWF create WebAR activation to shed light on climate change
Mar 5, 2020 5:54:00 PM / by 8th Wall posted in Banking & Finance, Non-Profit
HSBC Bank — in association with WWF — teamed up with Australian agency Unbnd to create a WebAR activation that sheds light on the endangerment of wildlife of the Pantanal wetlands, which are threatened by deforestation and habitat degradation.
Preview the Space Channel 5 game before purchasing in WebAR
Mar 5, 2020 5:47:00 PM / by 8th Wall posted in Games & Toys
To promote the virtual reality version of SEGA’s Dreamcast rhythm game “Space Channel 5,” now available with PlayStation®VR (PS4), creative technology agency Mawari, Inc. developed an activation that lets fans preview the game in WebAR.
A Week in WebAR: SEGA’s Space Channel 5, HSBC Bank and Reality Bytes
Mar 5, 2020 4:55:00 PM / by 8th Wall posted in Week in WebAR
SEGA's Space Channel 5 VR: Kinda Funky News Flash!
To promote the virtual reality version of SEGA’s Dreamcast rhythm game “Space Channel 5,” now available with PlayStation®VR (PS4), creative technology agency Mawari, Inc. developed an activation that lets fans preview the game in WebAR.
Immersive book "Reality Bytes" uses augmented and virtual reality for innovative learning
Mar 5, 2020 9:46:00 AM / by 8th Wall
An immersive book called Reality Bytes makes the case for AR and VR in the classroom by including practical, interactive examples of AR embedded in the book itself. To activate the educational experiences, all the reader has to do is scan a QR code or type the URL into their phone.
8th Wall named a finalist for 2020 SXSW Innovation Awards
Feb 26, 2020 5:11:00 PM / by 8th Wall posted in Announcements, Arts & Entertainment
We’re thrilled to announce 8th Wall has been selected as a finalist in the “XR” category for the 23rd annual SXSW Innovation Awards, taking place on Monday, March 16 at 6:00 pm CT at the Austin Convention Center.
Introducing the new 8th Wall Project Library featuring over 30+ projects
Feb 6, 2020 1:15:00 PM / by 8th Wall posted in Hologram, Announcements, For Developers
It’s now faster and easier to kickstart your next WebAR or WebVR project with 8th Wall! Over 30 projects have been published to our new Project Library as a resource for our developers to build upon.
New York Comic Con attendees immerse themselves in the world of 1917 with AR posters
Jan 29, 2020 4:27:00 PM / by 8th Wall posted in Arts & Entertainment, Image Targets
Creative studio Powster immersed New York Comic Con attendees in the world of 1917 by allowing them to augment real world posters into live action footage from the film in their mobile web browsers.
