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8th Wall

8th Wall is the 3D engine for the AI era, built for developers who can’t wait. We make it faster to bring ideas to life with AI-powered creation, a flexible editor, and instant publishing to web and native apps. Trusted by developers, creators, and global brands, 8th Wall powers thousands of real-world projects, from interactive experiences to full games, redefining how the next generation of worlds are built and shared.

Recent Posts

Sberbank creates WebAR activation for International Women’s Day

Apr 2, 2020 2:02:00 PM / by 8th Wall posted in Banking & Finance

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To honor International Women’s Day, Russian bank Sberbank teamed up with digital agencies Mosaic and Hyper Reality to create a WebAR activation that allows users to send the women in their lives a virtual bouquet of flowers.

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Stoneleigh Wild Valley Wine “Let Nature Take Over” in an AR-activated experience

Apr 2, 2020 1:54:00 PM / by 8th Wall posted in Food & Beverage, Alcoholic Beverage, Image Targets

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New Zealand wine company Stoneleigh partnered with immersive Australian agency Unbnd to create an AR-activated brand experience for its Wild Valley wine labels. Customers can scan their wine bottle to “let nature take over,” bringing to life elements of nature from the wine’s coastal climate of Marlborough, New Zealand.

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A Week in WebAR: Nike, New Zealand Stoneleigh Wine and Sberbank of Russia

Apr 2, 2020 9:00:00 AM / by 8th Wall posted in Week in WebAR

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Nike: “Move to Zero” AR Activated Shoe Boxes

To educate customers on its journey toward zero carbon and zero waste, Nike worked with production agency Unit9 to transform its shoe boxes into interactive WebAR stories. When scanned, the shoe boxes activate a 3D augmented reality experience that appears on top of the box, and tells the story of Nike’s commitment to sustainability.

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HSBC Bank and WWF create WebAR activation to shed light on climate change

Mar 5, 2020 5:54:00 PM / by 8th Wall posted in Banking & Finance, Non-Profit

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HSBC Bank — in association with WWF — teamed up with Australian agency Unbnd to create a WebAR activation that sheds light on the endangerment of wildlife of the Pantanal wetlands, which are threatened by deforestation and habitat degradation.

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Preview the Space Channel 5 game before purchasing in WebAR

Mar 5, 2020 5:47:00 PM / by 8th Wall posted in Games & Toys

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To promote the virtual reality version of SEGA’s Dreamcast rhythm game “Space Channel 5,” now available with PlayStation®VR (PS4), creative technology agency Mawari, Inc. developed an activation that lets fans preview the game in WebAR.

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A Week in WebAR: SEGA’s Space Channel 5, HSBC Bank and Reality Bytes

Mar 5, 2020 4:55:00 PM / by 8th Wall posted in Week in WebAR

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SEGA's Space Channel 5 VR: Kinda Funky News Flash!

To promote the virtual reality version of SEGA’s Dreamcast rhythm game “Space Channel 5,” now available with PlayStation®VR (PS4), creative technology agency Mawari, Inc. developed an activation that lets fans preview the game in WebAR.

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Immersive book "Reality Bytes" uses augmented and virtual reality for innovative learning

Mar 5, 2020 9:46:00 AM / by 8th Wall

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An immersive book called Reality Bytes makes the case for AR and VR in the classroom by including practical, interactive examples of AR embedded in the book itself. To activate the educational experiences, all the reader has to do is scan a QR code or type the URL into their phone.

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8th Wall named a finalist for 2020 SXSW Innovation Awards

Feb 26, 2020 5:11:00 PM / by 8th Wall posted in Announcements, Arts & Entertainment

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We’re thrilled to announce 8th Wall has been selected as a finalist in the “XR” category for the 23rd annual SXSW Innovation Awards, taking place on Monday, March 16 at 6:00 pm CT at the Austin Convention Center.

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Introducing the new 8th Wall Project Library featuring over 30+ projects

Feb 6, 2020 1:15:00 PM / by 8th Wall posted in Hologram, Announcements, For Developers

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It’s now faster and easier to kickstart your next WebAR or WebVR project with 8th Wall! Over 30 projects have been published to our new Project Library as a resource for our developers to build upon.

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New York Comic Con attendees immerse themselves in the world of 1917 with AR posters

Jan 29, 2020 4:27:00 PM / by 8th Wall posted in Arts & Entertainment, Image Targets

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Creative studio Powster immersed New York Comic Con attendees in the world of 1917 by allowing them to augment real world posters into live action footage from the film in their mobile web browsers.

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