Just in time for National LEGO Day (Jan. 28) and the TV premiere of LEGO Masters, Fox and LEGO teamed up with Trigger — The Mixed Reality Agency to develop a WebAR experience that allows people to build and share their own 3D LEGO creations for the chance to win prizes.
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LEGO Masters AR Builder
Just in time for National LEGO Day (Jan. 28) and the TV premiere of LEGO Masters, Fox and LEGO teamed up with Trigger — The Mixed Reality Agency to develop a WebAR experience that allows people to build and share their own 3D LEGO creations for the chance to win prizes.
To celebrate the release of Pink Floyd’s The Later Years box set, Sony Music Entertainment collaborated with Liverpool-based studio Draw & Code to develop a WebAR activation that allows fans to experience the band’s music like never before.
BBC America and Fathom partnered with Manhattan-based content marketing agency GLOW to create a WebAR activation for the nationwide cinematic screening of the Doctor Who Season 12 premiere. “Whovians” gathered at their local cinema on January 5th to watch the premiere, which was followed by a live Q&A with the cast transmitted from The Paley Center in New York to theaters across the country.
To promote its line of self-tanner products, SOL, Jergens teamed up with agency COFFEE Labs to create a portal to paradise. The immersive escape transports you to your own private island in the sun, where you can explore the dreamy beach and tap on hot spots to learn more about SOL products.
Pink Floyd: A Surreal WebAR Experience for ‘The Later Years’ Album Release
To celebrate the release of Pink Floyd’s The Later Years box set, Sony Music Entertainment collaborated with Liverpool-based studio Draw & Code to develop a WebAR activation that allows fans to experience the band’s music like never before.
Place life-size, animated versions of the iconic album artwork into your environment, and watch as Monolithic heads rise from the earth and ominous streetlights contort before you.
“Each artwork is visually striking with a common theme jumping out from each: the juxtaposition of surrealist interpretations of everyday objects and situations sitting incongruously within our reality,” said Mike Snowdon, Creative Lead at Draw & Code.
The holiday season is upon us and what better way to share some yuletide magic than with an AR Santa dance party? Or an immersive snow globe? We’ve rounded up a few of our partners’ wintery WebAR activations that are sure to spread the holiday cheer this year.
At 8th Wall, we’ve been working hard to usher in the immersive web by equipping developers with powerful tools to create AR/VR content.
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Sony Pictures and Trigger — The Mixed Reality Agency® teamed up once again to create a WebAR experience — this time for the upcoming feature film Jumanji: The Next Level, now in theaters across the US. The world’s first WebAR activation to use Amazon Lex to power voice interaction (the same tool that powers Amazon Alexa), the experience sends users on a wild 3D adventure into the world of Jumanji!
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Johnnie Walker launched a WebAR experience for its two new limited edition Scotch Whiskies which celebrate the critically acclaimed HBO® series, Game of Thrones. Bottles of Johnnie Walker A Song of Ice and A Song of Fire are activated as image targets to reveal 3D characters from the show which burst to life out of the packaging.
A Song of Ice is inspired by House Stark of the North, and when scanned with a smartphone it summons the iconic Direwolf. A Song of Fire represents the fierce House of Targaryen, and it sparks the Dragon to make a smokey entrance. Created by agencies AnalogFolk and Unit9 using 8th Wall, the two unique activations embody the “crisp” and “spicy” characteristics of their respective whiskies, while being true to the Game of Thrones brand.