Looking to explore the deepest parts of the universe, NASA partnered with Northrop Grumman to build the Webb Space Telescope. Known as the largest, most complex and powerful space telescope ever built, the Webb Space Telescope opened a new era of space exploration with the release of its first images from space. To celebrate this major accomplishment, Northrop Grumman released a WebAR experience that allows space enthusiasts around the world to understand the inner workings of this sophisticated machinery.

In support of the July 29 theatrical release of Warner Bros.’ animated feature film, DC League of Super-Pets, the studio unleashed an interactive and family-friendly AR experience launched from an Amazon box.

While ancient Greek and Roman sculptures are often shown as pristine white marble in museums, they were actually once colorful and richly adorned with detailed ornamentation. The Metropolitan Museum of Art’s exhibition Chroma: Ancient Sculpture in Color reveals the colorful backstory of these ancient sculptures. Launched alongside the exhibition, The Met released a WebAR experience called Chroma AR that allows anyone with a smartphone to explore the use of color in ancient sculptures.

Charlotte Tilbury Beauty ventured into the metaverse with the launch of Charlotte’s first-ever 3D volumetric avatar. Showcasing the brand’s latest experience with mixed reality, the launch of Charlotte’s first avatar alongside the brand’s latest virtual store looked to bridge the physical, augmented and virtual worlds. 

For the very first time, Niantic was an official partner of The Cannes Lions International Festival of Creativity! We took the festival by storm with a number of WebAR activations built using the 8th Wall platform by our partners which enabled delegates to experience the festival like never before.

Something big is happening on the Web.

We are proud to announce that three WebAR experiences powered by 8th Wall have won prestigious Webby and Clio Awards! Established in 1996 during the Web’s infancy, the Webby Awards is the leading international award honoring excellence on the Internet. Founded in 1959, the Clio Award is the premier international awards competition for the creative business and honors the work and talent at the forefront of the industry.

To promote the release of its limited-edition Coca‑Cola Starlight offering, Coca‑Cola Creations launched an out-of-this-world WebAR concert activation featuring global popstar Ava Max. The activation, which launched across North America and in select countries around the world,  features three augmented reality experiences where customers can watch Ava Max perform three of her biggest hits—“Kings & Queens,” “Sweet But Psycho” and “EveryTime I Cry”.

TECNO Mobile is allowing football fans to feel what it's like to sign for Manchester City Football Club with it's #AnnounceYourself AR experience. This one-of-a-kind digital experience allows City fans across the globe to interact with the club in a variety of new ways.

Scale plays a critical role in how we experience the world around us. It is even more essential in augmented reality where digital content is placed in our physical space. When AR content uses a scale not typically expected in the real world, such as a tiny rapper performing on a life-size burger, it can result in a magical and extraordinary experience. When the scale of the AR content suits the environment it is placed in, such as a virtual fridge in your actual kitchen, it increases the immersion and utility of the experience. Today, we are excited to announce that our 8th Wall Engine is getting a major upgrade enabling developers with tools to create both these types of AR experiences for the web.