Following the launch of Kia’s big game ad “Robo Dog,” featuring an adorable robotic dog and its electric companion, Kia’s all-electric EV6, the brand kicked-off its first-ever immersive augmented reality experience “Robo Dogmented Reality.” In partnership with the Petfinder Foundation, this mobile web experience allows animal lovers to bring Kia’s Robo Dog into their own home and search for adoptable animals in their local areas.

I’m excited to share that 8th Wall is joining Niantic! You can read the official announcement over on the Niantic website.

8th Wall has been the home of WebAR-enabled holograms since 2019 and we are pleased to announce our latest integration with our new volumetric video partner, 4Dviews. Starting today, developers can easily add high-quality holograms recorded with 4Dviews’ volumetric capture system, the HOLOSYS, to WebAR projects to engage users on smartphones, computers and AR/VR headsets using 8th Wall’s Metaversal Deployment.

To promote the release of their new album “Music of the Spheres” and their single with BTS “My Universe”, Coldplay released two limited-time albums which featured out of this world augmented reality experiences. Developed by arfected in collaboration with Parlophone Records Ltd. and FirePit Technology (Warner Music Group), the experiences allowed fans to engage with the bands music like never before.

We are pleased to announce our newest integration with the cross-app avatar platform for the metaverse, Ready Player Me. This integration equips 8th Wall developers with all the tools they need to create immersive browser-based experiences with custom, interactive avatars. Avatars play a major role in the metaverse, acting as our digital identity in virtual worlds and spaces, in joining forces with Ready Player Me users will now be able to bring their avatars into 8th Wall powered experiences. 

Society6, the artist-driven online marketplace featuring made-to-order products in home decor, wall art, apparel and accessories partnered with premium paint brand Sherwin-Williams to launch a new “View in Your Room” augmented reality capability for the mobile web. Developed by AR design firm Rock Paper Reality, the AR e-commerce feature allows consumers to preview millions of Society6 wall art designs and paint in their own space.

In celebration of the 2022 Lunar New Year, P.F. Chang's has launched a limited-time specialty cocktail and immersive experience which honors the Year of the Tiger. Available at P.F Chang’s restaurant locations nationwide, the augmented reality experience brings the spirit of the tiger to life in an unexpected way.

Our mission at 8th Wall is to make augmented reality for everyone and today we are enabling AR to reach more people through an official partnership with Ericsson's mobile advertising solution business, Emodo. 8th Wall developers can now increase the discoverability and overall success of their WebAR experiences by requesting ad distribution using Emodo’s high-quality, full stack advertising supply and audience targeting solutions. The partnership connects 8th Wall’s technology and developer ecosystem with Emodo’s advertiser and publisher network to establish an end-to-end web-based augmented reality advertising solution. This includes the introduction of a new embeddable AR ad type which places interactive WebAR content inside ad units directly alongside publisher content, offering a more streamlined and engaging experience for consumers. 

As part of its PLAY NEW initiative, Nike is inviting customers to experience sports in new ways with the launch of an in-store augmented reality retail experience. Available at select Nike stores across the country, the experience takes shoppers on a fun-filled adventure throughout the store to unlock immersive mini-games and win a prize.

To inspire young animal lovers around the world as well as reduce the kids’ meal plastic footprint, Animal Planet and Burger King launched a collection of paper-based King Jr. meal toys and activities that featured six augmented reality portals. Available at approximately 14,000 restaurant locations worldwide, Animal Planet fans were able find the limited-edition paper premiums included with all of their favorite kids’ meals.