Join Mastercard and the Recording Academy® in celebrating music and learn more about Mastercard’s Strivers Initiative. 

8th Wall has been the home of WebAR-enabled holograms since 2019 and we are pleased to announce our latest integration with our new volumetric video partner, Arcturus. 8th Wall developers can now stream volumetric video using Arcturus’ HoloStream solution in their WebAR projects. With its studio-agnostic solution, HoloStream expands the number of capture studios developers can use for 8th Wall projects. Additionally, its adaptive bitrate streaming solution optimizes performance of volumetric video in WebAR. 

JLab customers can now virtually try on audio products directly from the website to help them with their buying decision. Using web-based augmented reality, customers can see themselves wearing a variety of styles and products, including wireless earbuds and headsets, before they add it to their cart.

Fast Company has named 8th Wall as one of The World’s Most Innovative Companies in its prestigious Most Innovative Companies list for 2021. 8th Wall was selected as one of 10 Augmented Reality and Virtual Reality companies in this year’s annual list which features groundbreaking businesses across the globe and industries.

USA TODAY Sports Media Group has launched a web-based augmented reality experience as part of its annual Brackets competition for the 2021 NCAA basketball tournament. Players can virtually shoot hoops and challenge their friends to score as many points as possible across three levels of difficulty within the augmented reality experience with no app required to download. 

As an extension of its #FeedImagination campaign for Goldfish Crackers, Mars Agency worked with First Descent AR (Sherpa Marketing) to create a fun and interactive augmented reality game for kids. The ‘Find the Goldfish Cracker’ WebAR game is triggered by a QR code featured on select packaging which brings parents and kids into an immersive world they need to explore to find Goldfish Cracker.

Vodafone and Disney have partnered up to debut the Neo kids smart watch. The watch will be sold in European markets as part of the ‘Designed and Connected by Vodafone’ collection offering peace of mind through an embedded SIM card and GPS. It also features famous Disney characters from a range of Disney, Pixar, Star Wars and Marvel franchises.

To mark the premiere of its new show, Debris, NBC is using augmented reality to let viewers get up close with the mysterious debris prior to the show. 

In the world of augmented reality, authenticity matters. This holds especially true for brand experiences where the product is front and center. High-quality 3D renderings, realistic shadows, reflections and lighting are all necessary ingredients not only for creating a sense of immersion, but most importantly for accurately portraying a product to the end user while maintaining the brand’s integrity at all times.

The web is a powerful place for highly realistic augmented reality experiences and 8th Wall is empowering developers with tools to make that happen.

Developers can already use the 8th Wall platform to create realistic WebAR experiences which make use of high fidelity models, lighting and shadows. Today, we are pleased to introduce our latest feature to elevate your WebAR projects, 8th Wall Realtime Reflections.

With 8th Wall Realtime Reflections, you are now able to add dynamic environment maps based on data coming in from the camera feed to your 3D models to add a deeper level of realism to your project. These dynamic reflections are made possible by 8th Wall's unique camera application framework which gives our developers precise control over how the camera feed is processed and presented in their projects.

To help developers elevate the realism in 8th Wall projects; we wanted to share how Realtime Reflections and other best practices can be used to create lifelike AR experiences.