Magnum invited customers to indulge in its first augmented reality experience, a playfully sweet playground inspired by Magnum Cookies and Cream. The WebAR portal experience was created by VALIS in collaboration with VoxEureka and Unilever.  

Japanese clothing brand ANAYI has updated its ecommerce site with a new 3D/AR feature aimed at boosting the confidence of shoppers purchasing online. Select product pages of its Spring and Summer 2021 Collection now feature volumetric videos along with 3D holograms in WebAR of models wearing its latest fashion. 

The world's number one snack brand, Lay's®, has launched a web-based augmented reality experience as part of its global campaign centered on uniting and bringing joy to people around the world through football. The experience lets users pass a virtual football back and forth with 3D rendered avatars of champions from Men's UEFA and UEFA Women's football.

As part of its integrated digital marketing campaign for its flagship product, Captain Morgan has launched an augmented reality experience which requires no app to download. The AR experience, which works in the browser on iOS and Android smartphones, challenges users to crack the combination of a virtual safe to discover that Captain Morgan is “Better than Gold”.

Adidas teamed up with the International Space Station to launch a new limited edition ISS Ultraboost shoe. As part of the promotion, they threw an exclusive party for Finish Line Circle members featuring an out-of-this-world augmented reality experience. The experience, called Goodbye Gravity, was a one-of-a-kind escape room that combined a full physical build out of a spaceship with an augmented reality layer which brought the puzzles within the room to life for guests to solve. 

The House of Herrera is defined by the iconic style and effortless sophistication of its founder Carolina Herrera, launching Carolina Herrera New York in 1981. To help customers get up close with its latest ready-to-wear collection, select merchandise on Carolina Herrera’s ecommerce website now features a new augmented reality feature. 

As part of its Newstalgia campaign which looks to merge nostalgia with innovation, Pizza Hut has launched a WebAR experience which turns the top of special edition pizza boxes into a playable game of Pac-Man.

March Madness is upon us and to engage fans wherever they are, including at home, Invesco QQQ ETF, the official ETF of the NCAA, has launched an augmented reality hoops competition with NBA legend Grant Hill.

To celebrate the launch of the highly-anticipated Simone Rocha x H&M collection, AR-activated pop-up books featuring the works of renowned painter Faye Wei Wei were created that immerse the audience in a magical world. Upon scanning a QR code, each storybook becomes a miniature theater for an all-star cast of actors dressed in the collection, performing whimsical scenes.  

White Castle is turning 100 this year and to mark this huge achievement they have collaborated with Coca-Cola, a partner since their beginning in 1921, to introduce three collectible augmented reality soft drink cups. Customers use their smartphone to bring the 100th Birthday AR Cup to life complete with motion and sound by accessing the web-based augmented reality experience.