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Three UK shows the Future of Fashion at London Fashion Week

Oct 2, 2020 3:02:00 PM / by 8th Wall posted in Hologram, Fashion & Apparel

In a global fashion first, Three UK teamed up with volumetric video leader Dimension to showcase a holographic fashion show at London Fashion Week. Using 5G-powered smartphones, audience members were able to watch a WebAR-enabled hologram of Adwoa Aboah walk down what appeared to be an empty catwalk to model the latest collections at Central Saint Martins. Even more exciting, the real Adwoa was able to watch a volumetric video copy of herself walk down the runway as she sat in the front row.

A Week in WebAR: B2B Edition

Sep 24, 2020 3:55:00 PM / by Andrew Woodberry posted in Week in WebAR

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This week we’re looking at a rapidly expanding use case for WebAR: B2B Marketing. With sales processes disrupted by COVID, agency partners are helping clients reach their target audiences with interactive, memorable, immersive experiences. Check out how these agencies and companies are innovating to reach audiences with web-based augmented reality technology.

MRstudios builds visualization tool for salespeople of leading Swedish HVAC company Systemair

Sep 24, 2020 10:01:00 AM / by Andrew Woodberry posted in Corporate & B2B

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Systemair is the world’s leading ventilation company and has a portfolio of several thousand different high-quality products. To showcase their many different products in an efficient manner, the Swedish company engaged Prague-based agency MRstudios to create a web-based AR sales solution. The result is a sleek WebAR application that enables their salespeople to swiftly pull up renderings to display to potential customers, all from the employee’s mobile browser.

AustechVR builds WebAR dam tours for Sunwater to educate clients and the public after open days are cancelled

Sep 24, 2020 9:58:00 AM / by Andrew Woodberry posted in Corporate & B2B

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Queensland-based Sunwater has historically provided awe-inspiring and educational tours of the expansive dams they’ve built in Australia. Unfortunately, due to COVID restrictions, open days were cancelled and no physical access was possible this year. Hoping to still connect with people interested in learning about their water storage and hydroelectric capabilities, Sunwater turned to leading Gold Coast AR/VR agency AustechVR to build a virtual dam tour.

Aircards teams up with Dubai-based partner CXO Strategies to deliver an entirely virtual expo experience for Nutanix

Sep 24, 2020 9:51:00 AM / by Andrew Woodberry posted in Corporate & B2B

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With nearly all in-person conferences and events cancelled for the foreseeable future, tech firm Nutanix was looking for an innovative, impactful way to connect with key decision makers. Aircards, a leading end-to-end provider of WebAR services, partnered with CXO Strategies to deliver the cloud computing company a truly unique and engaging virtual expo booth.

Introducing 8th Wall Curved Image Targets

Sep 22, 2020 3:51:00 PM / by 8th Wall posted in Announcements, For Developers, Image Targets

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We are extremely pleased to announce the launch of 8th Wall Curved Image Targets, providing developers with new tools to bring to life coffee cups, bottles, cans and more using web-based augmented reality (WebAR).

Curved Image Targets expand upon our existing WebAR image target capabilities which previously was designed for flat image targets only. With the rollout of Release 15 of our AR Engine, developers can now create WebAR projects that are activated by and track images wrapped around cylinder- and cone-shaped objects.

How to create a WebAR Hologram project using Depthkit Cinema

Sep 9, 2020 3:54:00 PM / by 8th Wall posted in Hologram, For Developers

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Depthkit Cinema software allows you to capture high resolution volumetric videos from anywhere. When paired with 8th Wall, you can create a WebAR experience that works on all devices, no app needed. Here’s how:

A Week in WebAR: Porsche, Saatchi Art, Burger King UK

Aug 24, 2020 3:58:00 PM / by 8th Wall posted in Week in WebAR

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This week we’re examining 8th Wall powered WebAR activations that recently launched across four different industry verticals: Automotive, Ecommerce and Food (x Entertainment!). Check out how these agencies, brands and public figures are breaking new ground in leveraging web-based AR to deliver meaningful immersive experiences directly to users’ smartphones.

Burger King UK debuts world-first private AR concert on a burger with rapper Tinie performing “Whoppa on a Whopper”

Aug 24, 2020 2:34:00 PM / by 8th Wall posted in Hologram, Food & Beverage, Arts & Entertainment

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Burger King and UK rap artist, Tinie Tempah, teamed up to deliver the world’s tiniest concert. For a limited time, Burger King UK customers could scan a QR code on Whopper burgers which generated a hologram of Tinie, who performed his latest single “Whoppa” on a Whopper.

Saatchi Art launches world’s largest WebAR deployment letting customers view over 1 million works of art in their home

Aug 24, 2020 2:29:00 PM / by 8th Wall posted in Arts & Entertainment, Image Targets

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Leading online art gallery, Saatchi Art, has launched a web-based augmented reality feature called “View in a Room,” letting customers view over a million works of art in their home before buying online. Developed by AR design firm Rock Paper Reality, “View in a Room” is the largest Web AR deployment to use 8th Wall’s augmented reality technology to date.

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