Today we are introducing Landing Pages, a new product feature which makes it incredibly easy to create and customize branded web pages designed to increase engagement with your WebAR experience. This new feature dynamically generates an optimized landing page for your 8th Wall project while giving you complete control to tailor every aspect of the page to match your brand. Landing Pages give users a meaningful experience no matter what device they are on and helps them get to your WebAR experience.

Apple’s latest operating system update, iOS 15, has officially been released to the public. iOS 15 makes the iPhone and iPad even more powerful devices for web-based augmented reality with support for WebGL 2.0 and WebGL via Metal, enhancements to Web Share and a new Safari browser bar design. At 8th Wall, we have been preparing for the release of iOS 15 to ensure that your 8th Wall powered experiences are optimized and benefit from these changes. 

The Auggie Awards are back this year and 8th Wall WebAR is making a huge splash with 23 nominations across 6 categories.

Today we are giving our developers new superpowers with powerful new features for the 8th Wall Cloud Editor designed to save you time, empower you with more information, and enable you with even more tools to make augmented reality for everyone. Developers with Pro or Enterprise workspaces can now make use of Code Search, an Asset Property Panel and an on-device Debug Mode when developing WebAR experiences using the Cloud Editor.

Augmented Reality can change the real world into something extraordinary or open a door to teleport users to another world completely. World Effects are the most popular category of augmented reality created on 8th Wall with WebAR Portals a dominant use case for World AR content. Today, we are excited to announce that WebAR Portals powered by 8th Wall are getting a major upgrade.

We are thrilled to announce the official launch of the 8th Wall Partner Program, a first-of-its-kind global network of trusted agencies and creative studios that have proven experience in bringing web-based augmented reality experiences to market. Our Partner Program is designed to connect brands with agencies so that they can harness the power of WebAR to engage users in new ways and achieve business results with augmented reality. 

Today we are pleased to announce the launch of Public Profiles, a new offering from 8th Wall that gives all of our developers their own public-facing pages to feature their work on 8thwall.com. Public Profiles act as a portfolio to showcase your work, let users try out your experiences and even show and share your code if you so choose. These pages are designed to help you succeed by attracting new opportunities, inspiring the community and engaging new users. 

8th Wall is pleased to announce our latest integration with our volumetric video partner, Tetavi. Starting today, developers can now easily add high-quality holograms created using Tetavi’s portable end-to-end system to any 8th Wall WebAR project. 

We're thrilled to announce that 8th Wall has officially joined the newly formed IAB Augmented Reality Board of Directors, with our VP of Product, Tom Emrich, appointed to the board. As a board member, 8th Wall will help the IAB on its mission to unlock the value of augmented reality for brands by focusing on buyer education, creative best practices and AR ad measurement standards.

Your 8th Wall WebAR projects are about to get even more extraordinary. With Release 16, 8th Wall’s powerful AR Engine has received its biggest upgrade resulting in a 50% improvement in accuracy of our SLAM system and increased frame rate of up to 70% on some devices, more precise Image Targets, and smoother video recording. 8th Wall’s hyper-optimized AR Engine further arms developers, brands and agencies with the ability to develop robust WebAR experiences that are highly performant and interactive. With these performance updates—and a reach of 3.5 billion devices—it’s no wonder that the web is a powerful place for augmented reality.