8th Wall's AR Engine offers developers a world-class SLAM system that runs directly in the browser, powering interactive WebAR experiences. The AR Engine is as fast as it is mighty—reaching desktop benchmarks of 300FPS. 8th Wall's SLAM system needs to be computationally efficient because it must be versatile, capable of running in any major browser on mobile phones, desktops, tablets, and more. For 2021, our engineering team was asked to take a deeper dive into the AR Engine, kicking off new initiatives this year aimed at making this SLAM system better, faster, and more powerful than ever. 

8th Wall has been the home of WebAR-enabled holograms since 2019 and we are pleased to announce our latest integration with our new volumetric video partner, Arcturus. 8th Wall developers can now stream volumetric video using Arcturus’ HoloStream solution in their WebAR projects. With its studio-agnostic solution, HoloStream expands the number of capture studios developers can use for 8th Wall projects. Additionally, its adaptive bitrate streaming solution optimizes performance of volumetric video in WebAR. 

Fast Company has named 8th Wall as one of The World’s Most Innovative Companies in its prestigious Most Innovative Companies list for 2021. 8th Wall was selected as one of 10 Augmented Reality and Virtual Reality companies in this year’s annual list which features groundbreaking businesses across the globe and industries.

In the world of augmented reality, authenticity matters. This holds especially true for brand experiences where the product is front and center. High-quality 3D renderings, realistic shadows, reflections and lighting are all necessary ingredients not only for creating a sense of immersion, but most importantly for accurately portraying a product to the end user while maintaining the brand’s integrity at all times.

iOS Users On 14.3+ Can Now Access Your 8th Wall Experience in Even More Places

The massive reach and frictionless experience you know and love about 8th Wall WebAR just got even better! With the new iOS 14.3 update, which brings camera access to WKWebView, your WebAR experiences now work in all major iOS apps, including Instagram, Snapchat, Facebook, Messenger, LinkedIn, and Chrome — increasing your discovery and reach to the 728 million iPhone users worldwide.

Augmented reality is a powerful technology which uses our own reality as a canvas to transform everyday places, faces and things into something new and extraordinary. With Image Target augmented reality, the physical image marker — such as a magazine page, poster or label — is an essential ingredient to bring your product to life, making it the subject in an AR experience. World Tracking augmented reality uses the surfaces around you to create a markerless experience anywhere you are. When these two powerful AR technologies are combined, it’s possible to create WebAR experiences which make use of the world and keep your product as the focal point.

UPDATE 4/2/2021: Live Learning sessions are now held every other Wednesday on a recurring basis. You only need to sign up once here for the schedule, and can use the same link to access each session.

You can view past Live Learning sessions here

We look forward to your questions and suggestions!

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