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F. Whitlock & Sons is taking people even further out of their ordinary with the launch of an adventure filled WebAR portal experience

Dec 28, 2021 9:50:06 AM / by 8th Wall posted in Food & Beverage

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As part of its “Whitlock's Tales of Delicious Demise” campaign, F. Whitlock & Sons is taking people even further out of their ordinary with an immersive, gamified WebAR portal adventure. Inspired by the classic escape room format, the portal experience centers around the tales of Whitlock’s hero characters, Chip the Chipotle Pepper and Oscar and Rojo, the Fuego Chilli Beans.

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10 ways brands and marketers are using the power of Web AR to spread holiday cheer this season

Dec 16, 2021 10:05:57 AM / by 8th Wall posted in Luxury, Beauty & Wellness, Alcoholic Beverage, Holiday, Image Targets

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It’s the most wonderful time of the year and this festive season brands are turning to WebAR powered by 8th Wall to bring holiday cheer to customers — no matter where they are.

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Experience an enchanted Holiday season both in store and at home with Lancôme’s AR experience

Dec 13, 2021 11:50:21 AM / by 8th Wall posted in Beauty & Wellness, Retail, Holiday

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With Paris and Lancôme being inseparable, Lancôme decided to offer its customers a glimpse of Paris for the holiday season. Using augmented reality, customers around the world are transported to the Eiffel Tower through a magical portal experience.

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Introducing Summit Scramble, the world’s first immersive cross-platform web game

Dec 6, 2021 3:08:50 PM / by 8th Wall posted in Announcements, Games & Toys

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Just in time for the holidays, we are pleased to announce Summit Scramble, an augmented reality game you can play together with friends and family on smartphones, computers and virtual reality devices.

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Stags’ Leap Winery bring its bottles to life to take consumers on a journey around three virtual worlds

Nov 30, 2021 3:51:26 PM / by 8th Wall posted in Food & Beverage, Alcoholic Beverage, Image Targets

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Stags’ Leap Winery is rooted in its legendary namesake, the stag, an indomitable spirit which leapt into the unknown rather than submitting to a hunter. As part of its “Take the Leap” campaign, the winery is inviting consumers to take their own leap and follow in the footsteps of the stag. There, they’ll explore the worlds of Stag’s Leap Winery through an AR experience which brings its bottles to life. 

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LEGOLAND celebrates Ninjago 10th Anniversary with global AR activation

Nov 17, 2021 9:41:41 AM / by 8th Wall posted in Games & Toys, Image Targets

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In honor of Ninjago’s 10th Anniversary, LEGO launched the Ninjago AR Quest at LEGOLAND and LEGO Discovery Center locations around the world. Leveraging the power of AR, guests must be a Ninja and help Master Wu retrieve the golden fragments of his Golden Amulet to protect the Ninjago Legacy.

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8th Wall WebAR Moves Beyond the Smartphone with Metaversal Deployment

Nov 9, 2021 7:43:20 AM / by 8th Wall posted in Announcements, For Developers

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At 8th Wall, we are on a mission to make augmented reality for everyone and today we are further realizing this vision by making WebAR accessible beyond the smartphone.   

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Take the GIF challenge with Polaroid Eyewear’s augmented reality try-on experience

Oct 28, 2021 10:36:40 AM / by 8th Wall posted in Retail

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As part of its larger “Brighten Your Colors'' campaign, Polaroid Eyewear created a WebAR experience that asks users to “take the GIF challenge”. Using a virtual try on experience in WebAR, customers can try on different eyewear styles to help find their perfect match and create a fun GIF in the process.

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Heineken turns cans and bottles into WebAR game for the Euro 2020

Oct 15, 2021 5:05:38 PM / by 8th Wall posted in Food & Beverage, Alcoholic Beverage

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In celebration of the Euro 2020, Heineken launched a highly engaging web-based augmented reality gaming experience. Featuring specially designed beer cans and bottles for each team participating in the championship, fans are able to support and interact with their favorite team in a fun and innovative way. 

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8i and 8th Wall unlock livestreaming holograms in WebAR

Oct 14, 2021 11:12:51 AM / by 8th Wall posted in Hologram, Announcements, For Developers

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We are pleased to announce the latest integration with volumetric video partner, 8i, which provides an end-to-end solution to capture, transform and stream recorded and live broadcast volumetric video in WebAR. Livestreaming holograms represents a fundamental advancement in volumetric video technology that enables the future of communication in 3D, where real people — not avatars — are brought into immersive digital environments in a live broadcast, instead of taking days or weeks to render, an industry first. Combined with 8th Wall’s powerful AR engine which enables high quality, interactive augmented reality experiences to work in the browser, livestreaming holograms can be accessed on nearly 3.5 billion iOS and Android devices with no app required to download. 

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