Today we are introducing Landing Pages, a new product feature which makes it incredibly easy to create and customize branded web pages designed to increase engagement with your WebAR experience. This new feature dynamically generates an optimized landing page for your 8th Wall project while giving you complete control to tailor every aspect of the page to match your brand. Landing Pages give users a meaningful experience no matter what device they are on and helps them get to your WebAR experience.

To promote the launch of the upcoming sci-fi blockbuster film, Dune, Warner Bros. Pictures and Legendary launched an innovative cross-platform avatar experience that allowed users to create their own custom 3D Dune avatars. 

In celebration of the highly anticipated theatrical release of Marvel Studios’, “Shang-Chi and The Legend of The Ten Rings,” Xbox launched an augmented reality gaming experience that features the Ten Rings organization infiltrating Xbox. Leveraging the power of AR, fans around the world can join the rescue efforts to help set Xbox free and enter for the chance to win a custom Shang-Chi inspired XBOX Series X Console.

Apple’s latest operating system update, iOS 15, has officially been released to the public. iOS 15 makes the iPhone and iPad even more powerful devices for web-based augmented reality with support for WebGL 2.0 and WebGL via Metal, enhancements to Web Share and a new Safari browser bar design. At 8th Wall, we have been preparing for the release of iOS 15 to ensure that your 8th Wall powered experiences are optimized and benefit from these changes. 

The Auggie Awards are back this year and 8th Wall WebAR is making a huge splash with 23 nominations across 6 categories.

To promote the premier of the terrifying new film, Candyman, Powster and Universal Pictures launched an augmented reality activation where you’ll need to say “Candyman” five times to summon the release of the final trailer - if you dare.

Today we are giving our developers new superpowers with powerful new features for the 8th Wall Cloud Editor designed to save you time, empower you with more information, and enable you with even more tools to make augmented reality for everyone. Developers with Pro or Enterprise workspaces can now make use of Code Search, an Asset Property Panel and an on-device Debug Mode when developing WebAR experiences using the Cloud Editor.

To help educate customers on their new product range, Dermalogica created an innovative on-pack WebAR consumer experience. Activated via a QR code printed on the product packaging, the innovative “Smart Serum” experience uses a dual content trigger, allowing customers to activate the experience from both the product box packaging and product bottle.

To celebrate Afterpay Day, Afterpay is launching it’s “Invisible Drops” campaign, allowing Australians and New Zealanders to access and discover exclusive Afterpay product drops via a unique shoppable AR experience—all with no app required. A first for Afterpay Day, the campaign will feature exclusive product drops from some of Afterpays top brands including SEPHORA, Dyson, Culture Kings and RIC3. 

To encourage live music fans back to events this summer, Doritos launched their “Make Your Play” platform. This platform, which was supported by a campaign utilizing augmented reality technology, allowed fans to enter into a competition to win tickets for festivals, events and discounted tickets.