To promote a brand new sports competition for England & Wales Cricket Board (ECB)’s 100-ball cricket competition this Summer, The Hundred launched an industry-first WebAR cricket game that features never before seen use of WebAR technology.
Industry-first WebAR cricket game promotes the launch of The Hundred tournament
Jul 2, 2021 2:00:08 PM / by 8th Wall posted in Sports & Fitness, Arts & Entertainment
C&A brings it’s Autumn/Winter Collection ‘21 to life through augmented reality magazine
Jun 23, 2021 9:42:05 AM / by 8th Wall posted in Fashion & Apparel
Due to the pandemic, C&A was unable to organize their semi-annual collection showroom event. Still wanting to celebrate the launch of their Autumn/Winter Collection ‘21, C&A decided to bring the collection showroom to their guests through an immersive web-based augmented reality experience powered by 8th Wall.
T-Mobile celebrates Pride Month with nationwide in-store WebAR activation
To celebrate Pride Month this year, T-Mobile created a nationwide in-store augmented reality experience that features a variety of Pride icons. The experience, which is part of the company’s larger #UnstoppableTogether campaign, aims to shine a spotlight on the LGBTQ+ community.
All of Us Research Program Transforms Ordinary Traffic Boxes Into Educational Destinations Using WebAR
Jun 18, 2021 9:51:08 AM / by 8th Wall posted in Beauty & Wellness, Image Targets, Health
As part of their efforts to promote diversity and inclusion in health research, the All of Us Research Program partnered with local artists across Denver and Seattle to transform ordinary traffic boxes into beautiful pieces of art that double as highly engaging augmented reality experiences.
New York City Celebrates Pride with WebAR Experience at Birthplace of Gay Civil Rights Movement
Jun 16, 2021 5:52:03 PM / by 8th Wall posted in Non-Profit
Due to the pandemic, cities across the country have been forced to put their Pride Month celebrations on hold. Still wanting to celebrate this special month, Christopher Park in New York City created The First Rainbow, an interactive web-based augmented reality experience that celebrates its history as the birthplace of the Gay Civil Rights Movement.
Steps Outreach Service invites Australians to walk in the shoes of homeless youth in WebAR exhibition
Jun 9, 2021 5:29:44 PM / by 8th Wall posted in Non-Profit
Every night, 44,000 Australians under the age of 25 are without a safe and secure place to sleep. To highlight this issue, Steps Outreach Service launched Walk in My Shoes – an augmented reality experience that gives young people experiencing homelessness in Australia a voice.
Adidas uses augmented reality to debut sustainable Adidas Stan Smith collection
Jun 8, 2021 11:35:38 AM / by 8th Wall posted in Fashion & Apparel
To celebrate the launch of their new sustainable Adidas Stan Smith line of shoes, Adidas created a whirlwind web-based augmented reality experience that showcases the eco-friendly materials that make up its sustainable product.
Jim Beam turns your space into a virtual bar where you are the bartender
Jun 3, 2021 5:16:15 PM / by 8th Wall posted in Food & Beverage, Alcoholic Beverage
Jim Beam is using web-based augmented reality to turn customers into bartenders where they can mix up their perfect Jim Beam Highball from behind a virtual bar. The experience, which is accessed directly in the mobile browser with no app required, features four virtual bar locations all stocked with Jim Beam varieties, mixers, ice and garnishes.
New Integration: 8th Wall now supports Tetavi volumetric video with an end-to-end WebAR solution
Jun 2, 2021 10:02:20 AM / by 8th Wall posted in Announcements
8th Wall is pleased to announce our latest integration with our volumetric video partner, Tetavi. Starting today, developers can now easily add high-quality holograms created using Tetavi’s portable end-to-end system to any 8th Wall WebAR project.
Plan your next outdoor adventure in style with Airstream’s augmented reality experience
May 28, 2021 4:49:55 PM / by 8th Wall posted in Automotive
During the Basecamp 20 and 20X launch, precautions put in place during the pandemic made it difficult for customers to visit Airstream dealerships throughout the world. To combat this, Airstream created an augmented reality experience that allows customers to fully immerse themselves in the Basecamp 20X from the safety and comfort of their own homes.
