To celebrate the launch of its C&A x Big Brother Brasil collection, C&A used augmented reality to create an interactive shopping experience that leveraged the reality show's 167 million viewers.

As part of its integrated digital marketing campaign for its Fruitmix product, Ranja worked with VR Owl and NewsLab to create a fun and interactive augmented reality game for kids that brings the cheerfulness of its commercials into the living room of the consumer.

As part of the launch for its all-new Dry Xpert range, Huggies Malaysia created a web-based augmented reality experience that showcased the product as Malaysia’s fastest absorbing diaper. The experience, which was triggered by a QR code featured on select Huggies packaging, unlocked a fun and interactive demonstration of the product's flagship features.  

For the rollout of its new packaging look, Morton Salt has launched a web-based augmented reality experience that inspires home cooks to get creative with their uneaten foods. The experience, which is part of the company’s larger mission to erase food waste, enables customers to engage with the Morton brand in several fun and educational ways.

Burberry’s latest augmented reality experience invites customers to immerse themselves in the modern classicism of the brand’s signature Olympia Bag. Harnessing 8th Wall’s augmented reality technology, Burberry created a unique web-based experience, allowing customers to see statues come to life around them at a series of global pop-ups and pop-ins that will celebrate the Olympia bag.

We're thrilled to announce that 8th Wall has officially joined the newly formed IAB Augmented Reality Board of Directors, with our VP of Product, Tom Emrich, appointed to the board. As a board member, 8th Wall will help the IAB on its mission to unlock the value of augmented reality for brands by focusing on buyer education, creative best practices and AR ad measurement standards.

During the pandemic, BMW showrooms across the UK had to close for the first time in history. BMW wanted to create a new way for customers to explore the BMW range of Plug-in Hybrids (PHEVs). To do this, it launched its first augmented reality tool in the UK, the BMW Virtual Viewer. 

As part of the launch of two new inoculants in 2020, First Descent AR (Sherpa Marketing) created an ingenious campaign taking growers below the ground of a wheat field showing them exactly how NexusBioAg’s new inoculant works.

Your 8th Wall WebAR projects are about to get even more extraordinary. With Release 16, 8th Wall’s powerful AR Engine has received its biggest upgrade resulting in a 50% improvement in accuracy of our SLAM system and increased frame rate of up to 70% on some devices, more precise Image Targets, and smoother video recording. 8th Wall’s hyper-optimized AR Engine further arms developers, brands and agencies with the ability to develop robust WebAR experiences that are highly performant and interactive. With these performance updates—and a reach of 3.5 billion devices—it’s no wonder that the web is a powerful place for augmented reality.

8th Wall's AR Engine offers developers a world-class SLAM system that runs directly in the browser, powering interactive WebAR experiences. The AR Engine is as fast as it is mighty—reaching desktop benchmarks of 300FPS. 8th Wall's SLAM system needs to be computationally efficient because it must be versatile, capable of running in any major browser on mobile phones, desktops, tablets, and more. For 2021, our engineering team was asked to take a deeper dive into the AR Engine, kicking off new initiatives this year aimed at making this SLAM system better, faster, and more powerful than ever.