We’re sensing a growing trend of brands using web-based AR to bring an element of surprise and delight to their customers’ daily routines, with entertaining games that truly augment their realities. Check out how these companies took over trains and sidewalks to gamify commutes around North America:
Ally Bank Transforms Cities into a Live MONOPOLY Game
In October, Ally turned six American cities into a giant MONOPOLY board game scavenger hunt with the launch of the WebAR campaign: Ally + MONOPOLY®. The game gave passersby the chance to win up to $50,000 in cash, a new Jeep Wrangler, and up to $1 million in other prizes.
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